Monday, March 7, 2011

Atlanta Business Chronicle Addressing ATL Unemployment

The Atlanta Business Chronicle (ABC) not only cares about the unemployment problem, they are doing something about it.

The word is getting out about the Atlanta Business Chronicle’s new hiring initiative, Hire One Atlanta. It has even received national attention. But if you haven’t heard about it you need to. The Hire One Atlanta initiative is the brainchild of Ed Baker, publisher of Atlanta Business Chronicle, who was looking for a way to stimulate the economy by getting companies to hire the unemployed.

The Challenge

In a public-private partnership to put Atlantans back to work -- Hire One Atlanta -- Atlanta Mayor Kasim Reed and Atlanta Business Chronicle are challenging employers to hire at least one new employee this year. In return, Atlanta Business Chronicle will spotlight all companies that hire a new employee in a special ad that will run every week in this year.

“We want to adjust the attitude in the marketplace,” Baker said. “We hope we can celebrate the companies that are doing the right thing.”

Atlanta Mayor Kasim Reed revealed in an interview on MSNBC Thursday that the Hire One Atlanta initiative has resulted in 546 new jobs by 109 companies, including Georgia-Pacific, Delta Air Lines Inc. and OfficeMax Inc.

The initiative is a metro-wide partnership that includes the Atlanta Business League, the Atlanta Regional Commission, the Metro Atlanta Chamber, the SHRM-Atlanta and the United Way of Metropolitan Atlanta Inc. All those organizations have agreed to work with their members, their communities and other organizations to encourage participation.

How the ABC Helps Every Job Seeker Every Day

Smart job seekers already know the importance of the ABC to the job search.

The Book of Lists is an invaluable resource for identifying target companies. Even though the retail price is $69, this book is so valuable that most, if not all, bookstores have placed it behind the cash wrap unit. Job seekers should read the Book of Lists cover to cover to understand what companies are in Metro Atlanta and identify which companies peak their interest for further research and possible targeting.

The new Book of Organizations, included as an insert in a May issue, lists many of the industry and special interest networking groups. These groups are where hiring managers and your future peers network. These are the places you want to go to network to find out about the hidden job market and into your future company.

And finally, the weekly ABC is packed with hot off the press information about what is happening in business in Atlanta. Even reading what company signed a real estate deal gives the job seeker a heads up on who will be hiring, enabling the job seeker to network into the company even before the positions are posted.

Job Seekers: Now It Is Our Turn

Job seekers: consider subscribing to the Atlanta Business Chronicle. My subscription guy is Thomas Sander and his number is 404-249-1744. Tell him Judi of RightChanges sent you and he will offer you a discount and even the discounted price can be split into three payments.

If, after talking with Thomas, you decide you absolutely cannot afford to subscribe at this time, go to your public library’s reference section to make use of their copy of the Book of Lists, go each weekend and read the ABC cover to cover, and support the businesses who hire through this initiative. Then, when you are employed, subscribe to the ABC. Remember your last job is not your last and you will want to be in the know about what is happening in business in Atlanta and network at the groups mentioned in the Book of Organizations.

One last thing you can do, join me in thanking Mr. Baker and Mayor Reed!

From this job search coach and former job seeker: Thank you Mr. Baker and Mayor Reed!

Judi Adams

1 comment:

  1. Judi, Thanks for providing this information to everyone and excellent way to connect great talent with great companies. I will phone Thomas tomorrow and use ABC as one of my research tools.

    Also, double kudos to Mr. Ed Baker and Mayor Reed for your initiative that will begin the Atlanta recovery.