Tuesday, November 25, 2014

So What Will You Do Differently in Your Search TODAY?

You are looking for a job. It is hard; finding a job is hard. The job market is tough. You have worked hard at it. You have applied to what seems like thousands of jobs and not landed one yet. If you are a Boomer, you wonder if it is your age. If you are a recent graduate, you wonder if it is your lack of experience – but then how do you get experience without a job? You start to doubt yourself and wonder if it is you.

It is hard! But think about what Einstein said “Insanity is doing the same thing over and over again and expecting different results.”

Now that you agree that what you have been doing isn’t working, what will you do differently TODAY? 

Many job seekers don’t even know where to start to get objective and professional feedback on their marketing materials, their job search approach, or their interpersonal skills (which makes up 50% of what companies are looking for).



Here are some questions to ask and articles that will help you but only if you implement the changes NOW:


  1. If you have “references available upon request” on your resume, if you start out with an objective statement that says what YOU want, or if you updated your resume without looking at what companies are looking for, and if your bullets are job description then you need help.


Business Cards: http://www.rightchangesjobsearchcoach.blogspot.com/2011/08/job-seekers-do-you-have-all-of-right.html

Resume: http://www.rightchangesjobsearchcoach.blogspot.com/2014_02_01_archive.html

Cover Letter:

Networking Guide: http://www.rightchangesjobsearchcoach.blogspot.com/2011_05_01_archive.html




  1. If your primary job search strategy has been to apply on-line and network with unemployed people, then you need help.




Job Search Checklist:


The 5 Deadly Sins of the Job Search (videos)




  1. If you haven’t taken training in the past month, you are letting your skills atrophy and you need help.



Free Training: http://www.rightchangesjobsearchcoach.blogspot.com/2012/08/keep-your-skills-up-or-learn-new-ones.html


  1. If you could play the character of Eeyore in the story Pooh, then you need help.







It only costs $25 to get an initial hour with a professional job search coach who can review your marketing materials and assess your job search approach to date, share a lot of information that can get you moving forward with more success. Go to our web site and complete the Contact Us Form. Is that insane? No – staying stuck is.  


Judi Adams


Saturday, November 22, 2014

3 Reasons the Holidays are a Great Time to Start or Continue Your Job Search and Now One More

Many job seekers think that the holidays are a bad time to find a job so they back off on their search efforts; that is a myth. There are actually three reasons that the holidays are a great time to start or continue the search. And we have added one more.

Reason One

A poll reveals that 69% of recruiters report hiring as many if not more people in the month of December than any other month. Why? Well, December marks the end of one budget year and the beginning of another for many companies.


Have you heard the expression “use it or lose it” when it comes to company budgets? Managers do not want to lose a headcount because they haven’t filled it before the end of the year so they are hiring now to fill those seats.


Also companies are ramping up hiring to have people in seats at the beginning of the year. Hiring managers want to fill those seats as soon as possible to help with the immense workload and to keep from having an unfilled position when the company decides to put on a hiring freeze when budgets are adjusted down. Use this time to network into the opportunity before someone else does.


Reason Two

The process of searching for a job is actually step 4 of a successful search*. Quoting Coach Wooden, “When opportunity knocks, it’s too late to prepare. “ Be ready before opportunity knocks on your door. Be sure you have addressed the first three steps and have all of your marketing materials ready to go.


Step 1 is Attitude. There are two aspects to having the right attitude. The first aspect of attitude is understanding and accepting that the job market has changed. If you believe, “I have found a job before, I can do it again” without understanding what you need to do differently, then you will have a very hard time finding a job.  The job market has changed; the resume formats have changed, in fact the resume is the 6th most used piece of marketing materials (meaning there are 5 others used as often if not more so). The ways you need to look for a job have changed (are you mistakenly relying too much on on-line applications?). Take this time to understand the new job market and revise your approach.


The second aspect of having a good attitude is giving yourself time and permission to process the loss or fear so it does not negatively impact your body language, word choice, or the energy you need to do the job search. Don’t think you can fake it. Your micro gestures can’t be faked and that is the reason lie detectors work so well and psychics can “read” you. Like leftovers in a refrigerator, emotions do not get better with time. Take them out and deal with them now.


Step 2 is Aptitude and that means knowing your product – YOU. Let me ask you: Can you give a powerful, concise answer when the hiring authority asks “Why should we hire you over your competition?” When asked “what are your strengths” do you give the blah blah blah answer by saying “I’m detailed oriented, I’m a people person, I’m a quick study, I’m organized, I’m a hard-worker…”. Well that is the answer too many interviewees give and interviewers know that is not everyone’s strengths – you just think that is what we want to hear.


Your search will be more successful and take a shorter amount of time if you identify and document your prior accomplishments (STARs), identify your real strengths, and developed a personal brand. Be sure you know your product and how you are unique from your competition.


Step 3 is Altitude which means identifying the specific job title you are pursuing and developing your resume based upon the criteria companies are looking. Then identify and target a list of 5-10 companies you REALLY want to work for. Having a target company list does not mean you wouldn’t take a job with another company. Do not take the passive approach, waiting for companies to post positions. Instead proactively work to get a job with your target companies. Read RightChanges’ comprehensive article Why and How to Work a Target Company List.  


These three steps must be completed before updating your marketing materials. Also, remember that your resume is the 6th most used piece of marketing materials. Know what other items of marketing materials you need as much, if not more than, a resume and how and when to use them.



Reason Three


While others are stepping back in their search, step forward.


You have probably seen the skit in cartoons where a troop is standing in a line and the drill sergeant asks for someone to volunteer by stepping forward. All of the members of the troop except one step back making it look like the one guy stepped forward.  In that case it is not good to be the one who is left standing in front. But in the job search, you want to be the one who is stepping up. When others are missing out on opportunities, be the one who is there when opportunity knocks.






Go to YouTube and search FoundaJobYet to view the free 5 part video series titled The 5 Deadly Sins of the Job Search to be sure you are not committing any of the most common job search mistakes.



Consider giving the book Found a Job Yet? And Other Questions NOT to Ask! as a gift for friends and family in your life. The first half of the book covers how the job market has changed and what job seekers have to do in order to be successful. The second half of the book covers what people with a job seeker in their life can do to help in their success. 


Highly Recommended Resources


While working with clients, people have often ask what additional resources we recommend on various topics related to the job search, to succeed in the job and in life.


On www.RightChanges.biz, we have compiled and continually add to the resources we HIGHLY recommend.


Topics Include: Attitude, Knowing Your Product, Determining the Right Job,  ADD / ADHD, Life Skills , How to Network for Those Who Don’t Like To,  For Family and Friends of Job Seekers, Interviewing, Negotiating – Getting What You Deserve. And Coming Soon!: Success in Your Career and For Teens.


For more on each category and the full list of resources go to www.RightChanges.biz



And Now One More Reason To Continue the Job Search During the Holidays

My Thanksgiving Gift to You


This Thanksgiving, as in past years, we are thankful for our clients’ successes. As a way to give back and to remind and encourage you to continue the job search during the holidays we have a 2014 Thanksgiving special that expires at the end of November.


If you purchase the Buy 2 / Get One Free special from now until the end of November 2014 and use at least one hour this year (2014), you will be locked in for a special rate of $50 an hour (normally $75) the entire months of December 2014 and January 2015.


Remember, according to a poll, 69% of recruiters place as many if not more people in the month of December than any other month. Now is the time to see how you can add success to your job search.


To take advantage of this special, go to our on-line market at www.mkt.com/RightChanges and select the Thanksgiving Special. We will then e-mail you the list of available dates and times to get you started.


Have a very happy Thanksgiving with your family and keep the job search moving forward.


About RightChanges

Judi Adams is the CEO of RightChanges, the Affordable and Successful Job Search Coach. RightChanges’ clients who completed the personal coach series landed jobs they WANTED.


*The Six Steps of the Job Search are the copyright of Crossroads Career Services. Judi Adams of RightChanges is a professional affiliate of Crossroads Career Services.

Monday, November 3, 2014

Why and How to Work a Target Company List

If you are searching for a new job, either because you are without one or because you are one of the 73+% of people who are disengaged in their current jobs, then you need to have a list of five to ten target companies you strongly want to work for.


Many job seekers have been told they need target companies but may not have been told what to do with them. This very comprehensive article will explain the purpose of a target company list as well as how to use it.

Why Target Specific Companies


Let us dispel a common misconception up front. By having a target company list does not mean you would not take a job with another company. If the job comes along, of course consider it.


There are two statistics that too many job seekers do not know about that impact their chances of success. First, job seekers have a 50 times great chance of landing a job with an employee connection. Second, the majority of jobs (up to 85%) are NOT posted on-line; this is referred to as the “hidden job market”. Therefore, job seekers need to get out and seek opportunities. If you have to work to get a job, it might as well be for the 5-10 companies that are your “oh my gosh, I’d love to work for…” companies or as one client calls them “OMG’s”.  Once you see below what it takes to “work” these companies, you will understand why there should not be more than ten companies on your list.


How to Identify Your Target Companies


Each job seeker looks for different things in the companies they want to work for. Some people want a reasonable commute. Some people favor a company with a great reputation. Other people choose small companies, while others prefer large companies.


Larger metropolitan areas have a business paper that publishes an annual Book of Lists. (You can conduct an internet search to see if your area has one). It is a great resource for getting lists of fabulous companies in your region you may not even know about.  


Another great, free tool for identifying companies is on online database available at www.data.com. [See http://rightchangesjobsearchcoach.blogspot.com/2014/04/free-tool-to-locate-companies-get.html for how to use data.com].

How to Work Your Target Company List


One way you will use your target company list is to see who you know, or who you know who knows, someone that works there. You will also use the list to see what groups and associations that people who work in your target companies belong to and attend. The goal is to come alongside and meet employees of your target companies so they get to know, like, then trust you and help you get into the company.


Finding People


Using LinkedIn, search people who work for that company. In the drop box to the left of the Search field at the top of the LinkedIn screen, select the People option and then click the Advanced option on the right of the Search box without entering anything into the field.


In the subsequent search criteria fields, enter the company name in the Company field and select the Current option under the Company field.


In the Postal Code field, enter your local postal code (also known as zip code), in the Within box select a distance that will include your target area, then click the Search button.


The resulting list are people you (1st level connections) or someone you know knows (2nd level connections) or people in groups you belong to.


 For second level connections, click the name of the contact and on the right side of their profile you will see in the section titled How You're Connected the person in your network who is the connection to that person. If you know the intermediate contact well, you can request an introduction to the person in your target company whether using the LinkedIn Get Introduction option or via e-mail.

Finding Groups


Whether you know the person or not, and whether or not you get an introduction, you can use LinkedIn to find a way to “come alongside of them” in person at association meetings (this is the best method) or in LinkedIn groups.


For the 1st and 2nd level people who work at your target companies and are in your field or one related to it, look at the Groups section in their individual profiles.  Make note of the Groups they belong to.


A rule of thumb for knowing if a LinkedIn group is just a LinkedIn group or if it has “in person” meetings as well is the group’s name. If there is a city or state mentioned in the group’s name then the group may have an “in person” component as well. Let me give an example. Say you are in the field of Human Resources. If someone belongs to SHRM-Atlanta (Society for Human Resource Management) , then it is very likely there are local meetings in Atlanta where you can meet people from your target companies.


Once you find groups that your target company contacts belong to, join and participate in both the LinkedIn and in-person groups.


Participating in Groups – LinkedIn


There are multiple purposes for participating in LinkedIn groups. Participating in LinkedIn groups can grow your knowledge of your industry, increase your visibility, and expand your network, all which increase your chances of landing a job you want.


Many people prefer to ease into participating in LinkedIn groups. The first step is to read the articles and discussions being posted by others in these groups and if you enjoy the information, “Like” the discussion. By liking the discussion, the person who posted the discussion will receive an e-mail with your name saying you liked their discussion.


The next step is to comment on a discussion. Understand that these comments should be well written; what you write reflects on you. Again an e-mail will be sent to the person who posted the discussion, as well as those who commented on the discussion before you, with your name along with your comments.


The ultimate step is to post your own discussion. You do not have to write your own original content; you can post a link to an article relevant to the group that someone else wrote (always give credit to the source) and invite comments. This can establish you as a subject matter expert.


Being active on LinkedIn will increase interest in you which you will see in the increased number of those who have viewed your profile.

Participating in Groups – In Person


Remember that people have a 50 times greater chance of landing a job with an employee connection. But most people will only help the job seeker if they know them. One of the best ways to get to know people is networking in person. The most productive networking is targeted networking which is going to the industry networking groups that people in your target companies frequent.


It is not considered networking if you just attend events; you must participate at these events. It is also not networking if it is only about you.


There are some good books that teach how to network and a “must read” in conjunction with any other resource is about Netweaving (Bob Littel). The point of Netweaving is to put others needs before your own, to help others before they help you, and to not take from others more than you give. Do not go to networking meeting just to see who can help you – that is not networking.

What Else to do With Target Companies


There are other ways a job seeker can use the list of 5 -10 companies they would really like to work for.


  1. Follow your target companies on LinkedIn, Facebook, and Twitter. Companies are posting important news and information (even jobs) on social media. You want to know that information in a timely fashion.


  1. Your network of family, friends, and others want to help you in your job search. You may have told them what you want – the truth is that memory does not get better with age. Instead of asking them to remember what you are looking for, give them a Marketing Plan or what coach Judi Adams renamed the Networking Guide because it more clearly communicates the purpose for it – it is a guide for your network. For more information on the Networking Guide go to RightChangesJobSearchCoach.blogspot.com.


  1. Set Google Alerts on your target companies. Companies usually only publish information that creates a positive spin on what they are doing. Google can find much more on the internet about your target companies than what the company wants you to find. You could repeatedly Google the companies but it makes more sense to put Google to work.  Set a Google Alert for each of your target companies so you can see what Google find when it finds it. To set a Google Alert, Google the term “Google Alert” and follow the prompts. Google will send you an e-mail with the subject line of “Google Alert” and the criteria you set. Then read the e-mails so you are on top of breaking information.



If you are searching for a job, leverage the power of a target company list to increase your chances of success.