tag:blogger.com,1999:blog-5275906428761623992.post5323735483318333791..comments2023-04-28T02:59:01.555-07:00Comments on RightChanges Job Search Coach: The Power of Your STAR StatementsThe Coachhttp://www.blogger.com/profile/06220404418772540175noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5275906428761623992.post-89332661109522373962011-06-26T14:18:56.771-07:002011-06-26T14:18:56.771-07:00This is a good, pithy article. What I particularl...This is a good, pithy article. What I particularly like about it is that the concept could also be applied in a situation where (for example, as a consulting firm) one is asked to give some credentials of previous projects completed. For example:<br /><br />Situation: Client facing shrinking margins (ergo 'Task' would be to rectify that)<br />Action: Identified sources of value leakage in their business model<br />Result: Boosted margins by X per cent<br /><br />As a professional services marketer, that structure tends to be how I write credentials / case studies anyway - albeit not using this acronym as such. However, I can definitely see how I would use the structure to encourage non-marketing folk to think about their previous projects in a way that strips them down to the core essentials.<br /><br />If I may, I would like to reference the model on my blog, www.masalaprinciple.com, which focuses on providing useful advice for other professional services marketing folk.<br /><br />Thanks<br />TimAnonymousnoreply@blogger.com